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WHR vs Sourcescrub (now joining Grata)

THE SHORT ANSWER

Sourcescrub, now joining Grata, builds private-company intelligence from the digital universe of company sources: profiles, growth signals and origination workflow. WHR reads one graph of events, companies, people and places two ways: WHR GTM for participation intelligence, WHR GEO for location and demand intelligence. For an investor the match is WHR GTM — where a company appears, in which role, alongside whom, over years. Choose Sourcescrub for a full origination workflow; choose WHR when observed physical activity is the signal.

WHR and Sourcescrub, axis by axis

AXISWHRSOURCESCRUB
Data sourceThe event corpus and event infrastructure built by running 10times since 2014, with organizer listings, event agendas and directories, public announcements and what participants publish themselves — cross-checked, then resolved to entities, so name variants become one company and editions are tracked as they change.Sourcescrub says it continuously crawls the web for private companies and connects them to the sources and lists where they appear — industry conferences and best-of and industry lists among them — through an expert-in-the-loop machine-learning process.
Signal typeWHR GTM: participation and activity around events, held as relationships — which companies and people exhibit, sponsor, speak, host or attend where recorded; where and when they appear; which editions they come back to; and who they repeatedly appear alongside. Absence means “no participation record”, never “was not there”. WHR GEO reads the same graph from the place’s side, as demand.Private-company profiles with firmographics, people, investments and news, plus growth signals — it names headcount, job listings and executive hires — and a tunable scoring model.
CoverageAttended business events — trade shows and conferences; non-business events — concerts, festivals, sports, political rallies; and unattended event types — public holidays, weather and warnings. Over a million business events and over two and a half million business event editions, over a hundred million companies and influencers, in over a hundred countries. Records accumulate from 2014 — twelve years. Participant-level records run three years deep and grow daily.Private-company intelligence connecting companies to the sources and lists where they appear, with a stated focus on bootstrapped businesses that have not yet transacted, and signal history going back more than six years. Sourcescrub publishes its own company and source counts.
Update cadenceContinuous. New signals — registrations, sponsorships, speaking slots, venue bookings — are timestamped as they enter the graph, and the search database is updated around the clock.Described as continuously crawled and continuously refreshed, with list processing and enrichment requests turned around in 24 hours. No refresh interval is published.
Pricing modelPublished on the pricing page, on one token balance across search, watches and history. Search & Prospecting in self-serve monthly tiers; Monitor by the entity per month and by the signal for event editions; Intelligence licensed, in early access. Your own footprint is free.Three tiers — Essentials, Plus and Professional — each on request, with CRM integrations and data delivery as add-ons. No prices are published.
Best forInvestors, corporate development and strategy teams adding an observable physical-world layer to company intelligence — market mapping, competitor and account monitoring, sponsor and speaker discovery — and watching a list of companies for changes in it.Private equity, investment banking, corporate development and consulting teams that want an end-to-end origination platform wired into their CRM.

What this page says about Sourcescrub comes from Sourcescrub’s own public pages, read September 2026: sourcescrub.com · Why Sourcescrub · Private equity · Pricing · Grata and Sourcescrub. Products change; if a line here is out of date, their page is the authority, and we would like to know.

Choose WHR when

  • You want physical-world activity as a company signal, not only firmographic or financial data.
  • You want to map which companies are active in a market, category or geography through where they actually participate.
  • You want to monitor companies for new participation signals, with activity benchmarked against each company’s own history.
  • You want to see which companies appear together across events — co-presence — for a thesis or a market map.
  • You want to connect company intelligence with geographic demand and event activity through the same graph.
  • You want published, token-metered pricing rather than a firm-wide subscription.

Choose Sourcescrub when

  • You need full private-company profiles — firmographics, people, investments and news — not participation records alone.
  • You want growth signals such as headcount, job listings and executive hires, scored against your investment criteria.
  • You want an origination workflow with native CRM integrations for a deal team.
  • You plan conference trips around targets and want attendee lists matched to your investment parameters inside your sourcing tool.
  • You want on-request research support from a data operations team.
  • You want company financial, ownership and investment data in the same product.

Questions people ask about WHR and Sourcescrub

01

Is WHR an alternative to Sourcescrub?

An event is a signal that is time-bound and short-lived; the graph is what turns it into intelligence. Not a like-for-like one. Sourcescrub builds a private-company intelligence layer from the digital universe of company sources — profiles, growth signals and origination workflow. WHR builds a physical-world intelligence layer from events and the entities participating in them. An investor could use WHR as a signal source alongside a sourcing platform rather than instead of one.

02

Sourcescrub already has conference data. What is different about WHR’s?

For Sourcescrub, conference information is one source among many and part of a conference-planning workflow for dealmakers. In WHR, events are first-class objects connected directly to companies, people, venues, locations and roles — so participation is searchable as a relationship: which companies appear at which events, how often, alongside whom, in which markets, and how that changes over time. It is longitudinal, with records accumulating from 2014; it looks forward, to confirmed upcoming participation and new signals as they land; and the same graph can be read from a place’s side, as the demand those events create in a city.

03

What can event participation tell an investor?

Where a company chooses to spend on being present. A company that moves from attending to exhibiting to sponsoring, or starts appearing at a new region’s events, is showing an observable signal of market activity that traditional company databases may not capture. WHR treats presence as a filter and is explicit about its limit: it can show who is in the room, and it never claims to know the size of their cheque.

04

Does WHR provide company financials, headcount or ownership data?

No, and it is not a replacement for the databases that do. WHR records participation — companies, people, venues, hosts and events — and adds an observable physical-world layer showing where companies participate and how that activity changes. Revenue, headcount, ownership and investment data are Sourcescrub’s ground, and the two are complementary rather than competing.

05

What is happening with Sourcescrub and Grata?

Read in September 2026: Sourcescrub’s own site states that Sourcescrub and Grata are joining forces, and Grata’s site states that Sourcescrub is now part of Datasite and that its data and capabilities will be integrated into Grata. Several Sourcescrub product pages already redirect to Grata. The transition is ongoing, so their pages are the authority on current product details.

06

Where does the information about Sourcescrub on this page come from?

From Sourcescrub’s own public pages, and Grata’s page about the combination, read in September 2026 and linked under the comparison table.

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