Hotel & Lodging Usecase

USECASES>HOTEL-LODGING

CUSTOMERS

What do we solve

Problem

Events are constantly changing with new launches, dates, formats and location. Historical data has been proven to be unreliable, specially with manual searching and excel sheets. While the impact is evident, it's only valuable if the data can be accessed well in advance and in a comprehensive manner.

Solution

A reliable single event feed that constantly tracks, verifies and quantifies new event launches, rehosts, date & venue changes and forecast (for both attended and non-attended events like weather and health scares). Addiitonally, it should consolidate the aggregate impact, filter what's relevant and visualizes expected spikes to make it actionable for hotels & other accommodation providers.

HOW ARE WE HELPFUL

Unlock Onground Event Intel

Gain real-time insights, track key metrics, and make data-driven event decisions

Advanced Search

Pinpoint relevant events up to a year ahead, helping you anticipate demand and plan inventory.

Smart Scores

Measure event impact using metrics like Inbound Score to refine pricing strategies and optimize staff allocation.

Custom Trackers

Monitor competitor catchment areas or your own properties for event-driven changes and get notified in real time.

Trend Visualizer

Visualize how events affect bookings over specific timeframes or geographies, aiding strategic planning.

AI Assist

Receive proactive updates on upcoming events that could influence occupancy, reducing guesswork.

SOLUTIONS

Preparing for demand anomalies is a powerful competitive advantage

GEO enables better predictability of demand by taking into consideration upcoming & forecasted events, along with the estimated impact.

Demand Forecasting

Our demand forecasting can split local vs. inbound audience to help estimate incoming traffic to a geography. it could be a single large attended event or a group of small events, see its impact in conjunction with other season events like holidays and observances. This can improve pricing and have a significant increase in revenue

Event Prospecting

Looking for group bookings? Hotels can identify all upcoming and forecasted events that have high inbound score (expected visitors from outside the city). See a calendar-wise list of events within a specified geographic coordinates. Use this data to reach the event planners or build marketing strategy around the same.

Dynamic Pricing

Room pricing for hotels is never constant. Its constantly changing to mimic expected demand. However, currently most models rely on competitor pricing or past trends. This approach is broken as future demand isnt constant, doesnt follow any preset norms and isnt aware of its combined effect on supply way ahead in future. By having Geo's AI-powered, human checked data, hotels can build better dynamic pricing models & strategy. They can hold on to inventory, when they know demand could significantly increase or offload early, if they expect a sharp decline in demand.

Workforce Managemant

Hospitality industry is a major employer. However, it comes with the challenge of managing workforce efficiently. With demand being volatile, to provide best possible service, they need demand signals as much in advance as possible. While, relying on past patterns helps, however, to normalize past spikes and to plan for futures volality, they need forecasted events data with relevancy filters. This data can help them increase manpower, or plan to move existing team around when expecting significant demand change.

Inventory Planning

Besides the actual inventory of rooms and booking, any accomodation have a long list of inventory that needs to be maintained to serve their guests. Having insight of expected demand onground, specially major spikes, can help take early measures to beat any disruptions

WHY CHOOSE US