usecaseUSECASES>ACTIVITY-PLANNERS
CUSTOMERS
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What do we solve
Problem
Events form a big chunk of incoming tourists for a large number of cities around the world. While this audience is prime target for activity planners, there is little insight or bandwidth to track, analyze and plan for potential impact of events or designing activities linked to large events.
problem
Solution
A reliable single event feed that constantly tracks, verifies and quantifies new event launches, rehosts, date & venue changes and forecast (for both attended and non-attended events like weather and health scares). Additionally, it should consolidate the aggregate impact, filter what's relevant and visualizes expected spikes to make it actionable for activity planners.
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HOW ARE WE HELPFUL
Unlock Onground Event Intel
Gain real-time insights, track key metrics, and make data-driven event decisions
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Advanced Search
Identify tourist-heavy events months in advance to schedule activities and promotions.
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Smart Scores
Understand inbound vs. local attendance to tailor marketing and offerings.
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Custom Trackers
Keep a close watch on events central to your target destinations or themes.
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Trend Visualizer
Analyze how specific events drive tourist volumes over time, guiding better itinerary planning.
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AI Assist
Get quick recommendations on which events to prioritize for maximum engagement and revenue.
SOLUTIONS
Preparing for demand anomalies is a powerful competitive advantage
GEO enables better predictability of demand by taking into consideration upcoming & forecasted events, along with the estimated impact.
Demand Forecasting
Location specific activity & experience providers, catering to incoming tourists can leverage demand intelligence around inbound event traffic. Our forecasted data can help drive optimize onground marketing, collaboration, offer designing and workforce management. Better forecasting can improve revenue and profitability.
Geo Marketing
Inbound traffic into a city tends to do more than just attend the event. Both business and casual visitors are ripe audience for promoting local activities and experiences. Activity and experience providers can use the forecasted event intel to leverage geo-focused marketing and activations to reach the right audience at the right time.
Event Prospecting
In a world where the line between business and entertainment is quickly getting blurred, activities outside the event are becoming an important part of the event itself. With activities providers fighting for market share, collaborating with event planners to become part of their event schedule can be a game changer. From pre-event to post-event official activity, it opens opportunities for visitors to extend their stays in the city and include activity in their itinerary. To achieve this, Geo provides activity planners a way to identify events that have the audience focus in a timely manner.
Dynamic Pricing
Most destination specific activities are not designed for local audience. If its catering to inbound tourists and travelers, the highly unpredictable demand comes from events. Being able to foresee and model for future demand, activity planners can strategically align their pricing strategy. They can give early bird offers or hold the inventory if the expected demand around specific dates are higher.
Workforce Management
Most restaurants do not get booking months in advance. Majority of business is walk-ins. With clear view on upcoming events in their area of influence (geo boundry), they can get signals for what could lead to higher walk-ins and vic-e-versa. Without this data intel, they can end up with either being over staffed or under. Both these scenarios can lead to loss of business and revenue, eating into their profit margins.
WHY CHOOSE US
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Foresee the Future Real-world made predictable for taking proactive action
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Visualisation Engine
Discover Insights Seamlessly with List, Map, and Calendar Views.
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