In a world where the line between business and entertainment is quickly getting blurred, activities outside the event are becoming an important part of the event itself. With activities providers fighting for market share, collaborating with event planners to become part of their event schedule can be a game changer. From pre-event to post-event official activity, it opens opportunities for visitors to extend their stays in the city and include activity in their itinerary. To achieve this, Geo provides activity planners a way to identify events that have the audience focus in a timely manner.