Aviation & Airport Demand

USECASES>AVIATION-AIRPORT

CUSTOMERS

What do we solve

Problem

Events of all types, from forecasted weather, planned holidays to scheduled events, drive people to travel around the world. Identifying and leveraging factors that make the historcial pattern redundant, is hard, time consuming and filled with unpredictability.

Solution

A reliable single event feed that constantly tracks, verifies and quantifies new event launches, rehosts, date & venue changes and forecast (for both attended and non-attended events like weather and health scares). Additionally, it should consolidate the aggregate impact, filter what's relevant and visualizes expected spikes to make it actionable for airlines and airports.

HOW ARE WE HELPFUL

Unlock Onground Event Intel

Gain real-time insights, track key metrics, and make data-driven event decisions

Advanced Search

Spot upcoming holidays, large gatherings, and weather-related events that could impact flight demand.

Smart Scores

Evaluate inbound passenger flows or potential volatility for better route planning and resource allocation.

Custom Trackers

Monitor critical travel corridors or competitor airports for sudden event-driven changes.

Trend Visualizer

Identify time-based passenger volume shifts to optimize staffing and scheduling.

AI Assist

Receive instant notifications about new events or changes in travel trends, enabling proactive operations.

SOLUTIONS

Preparing for demand anomalies is a powerful competitive advantage

GEO enables better predictability of demand by taking into consideration upcoming & forecasted events, along with the estimated impact.

Demand Forecasting

Events are major factor for volatility in travelers from outside the city. Knowing trends and predictions based upcoming & forecasted events, can help airlines and airports to better manage spikes in passengers. From price optimization to manpower management, use the data API with priprietory scores to take informed decisions or run better data models.

Risk Identification

Major spike in inbound traffic into a city can lead to a security nightmare for airport management. It can compromise security and lead to the airport being under-staffed. Being informed about expetec spikes can help with risk mitigation.

Event Prospecting

Airports & Airlines are a major channel for out of home advertising. With prime real-estate at the airport or in business class flight, with millions of events happening every year, it becomes a lucrative market to sell ad space for the aviation industry. Identify what events have a large foot print, meets your geographical scope, traveler routes, in order to reach out to them for paid marketing and/or collaborations.

Dynamic Pricing

Destination specific demand linked to events can make pricing model for airlines more resilient. It can fill the missing holes in the season demand based modeling which relies on historical patterns, with a forecasted demand. Eventually you get a model which better maps demand with pricing and prevent under pricing or selling out inventory in advance due to lack of knowledge around upcoming events in a city.

Workforce Management

No one likes to be at an airport and have to stand in long line for security checks or deal with dirty restrooms. If multiple events happen to happening in a single city at the same time, driving high inbound traffic, it can lead to an unexpected stress on airport manpower. This can be avoided with demand intel for forecasted and upcoming events.