CUSTOMERS
What do we solve
Problem
Both attended and not attended events impacts retail commerce and not knowing what's coming and could impact the business leaves room for ambiguity and chance for loss of potential business
Solution
A reliable single event feed that constantly tracks, verifies and quantifies new event launches, rehosts, date & venue changes and forecast (for both attended and non-attended events like weather and health scares). Additionally, it should consolidate the aggregate impact, filter what's relevant and visualizes expected spikes to make it actionable for retail commerce business
HOW ARE WE HELPFUL
Unlock Onground Event Intel
Gain real-time insights, track key metrics, and make data-driven event decisions
Advanced Search
Know which upcoming events might drive sudden foot traffic or online sales, helping plan inventory.
Smart Scores
Quantify potential revenue impact for better resource allocation.
Custom Trackers
Monitor high-footfall areas around key event or venues to get notifications
Trend Visualizer
Spot long-term fluctuations in event-driven traffic and adapt your sales strategy.
AI Assist
Stay updated on evolving event details to prevent stock-outs or missed opportunities.
SOLUTIONS
Preparing for demand anomalies is a powerful competitive advantage
GEO enables better predictability of demand by taking into consideration upcoming & forecasted events, along with the estimated impact.
Demand Forecasting
Both attended and non-attended event have significant impact on local retail commerce. From single stores to chains, any business catering to walkin customers can unlock significant advantage with better stock management, manpower planning and also, marketing strategy with forecasted demand intelligence. Basis expected footfall, economic impact and inbound scores, retail commerce stakeholder can identify events of impact or include data in internal models.
Risk Identification
What's considered risk varies from business to business. For retail commerce, if its located within an area of event impact, it must take into consideration how it could impact its business in various ways. Firstly, events are not limited to attended live-events, it also includes political unrest, terrorist attacks, severe weather, major road diversions, Geo provides a single dashboard to visualize what can be forecasted and action can be planned. Use live event data to access risk around how it could impact your usual walk-in customers, parking issues, store timings, etc.
Geo Marketing
From supermarkets to consumer brands trying to increase visibility or footfall into their stores can use the event data to plan onground marketing strategy to reach targeted audience persona. Unlike malls which are becoming ghost venues, live events open a new opportunity to reach audience that might be more condusive to spending, fresh and unique for retail commerce and brand building.
Workforce Management
For any retail commerce that happens to be in the periphery of venue hot-spots, seeing swings in walkins was considered normal. However, with better event demand intel, retail commerce stores can manage their workforce more efficiently. This can provide a better customer experience or reduce businesses losses due to inefficient manpower planning. From store operation timing to additional staff on the counter, Geo can help better decisions making in manpower planning.
Inventory Planning
If a store is located near an event venue or within busy areas, it gets impacted by event of any form. From weather to politician unrest to planned events. Having onground demand intel forecasting would help with better inventory planning to ensure business is not lost due to stock out and prevent loss due to over stocking.
WHY CHOOSE US
Foresee the Future Real-world made predictable for taking proactive action
Visualisation Engine
Discover Insights Seamlessly with List, Map, and Calendar Views.
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