CUSTOMERS
What do we solve
Problem
While venues for events are known, evaluating the value of the inventory in relation to the forecasted event audience and interested advertisers requires lead-time for creating a vibrant ad marketplace.
Solution
A reliable single event feed that constantly tracks, verifies and quantifies new event launches, rehosts, date & venue changes upto 12 months in future. Additionally, it should consolidate the aggregate impact, filter what's relevant and visualizes expected spikes to make it actionable for ad space sellers and buyers
HOW ARE WE HELPFUL
Unlock Onground Event Intel
Gain real-time insights, track key metrics, and make data-driven event decisions
Advanced Search
Identify where and when significant events will occur, guiding your ad placement or space monetization strategies.
Smart Scores
Assess an event’s audience size and spending power to price inventory effectively.
Custom Trackers
Follow specific venues or competitor ad spaces for timely market insights.
Trend Visualizer
Map overlapping events across geographies for strategic ad positioning.
AI Assist
Receive quick insights on which events could maximize ROI, simplifying decision-making.
SOLUTIONS
Preparing for demand anomalies is a powerful competitive advantage
GEO enables better predictability of demand by taking into consideration upcoming & forecasted events, along with the estimated impact.
Demand Forecasting
OOH Marketing is a significant portion of non-digital marketing. While traditionally they had minimul insights in dynamic demand change and pricing, they primarily charged for ad placements like on billboards and bus stands with availabel seasonal information. However, events play a major role in people movement in a city and identifing these key pockets. Using onground demand forecasting can lead to better pricing, space negotiation and increase in profit marginr
Geo Marketing
Out of home marketing firms have a large inventory of advertising space and service they sell to potential customers. Having onground event intel for future can help better price the inventory and justify the increased rates. This can lead to significant increase in their revenue and data-driven proposals to their potential customers. Having Geo data can also prevent selling out premium inventory and static rates.
Event Prospecting
Events are a large spender in outdoor adverstising and branding. Its a must do for them and can also be offered as a service by them to their sponsors. For marketing firms offering advertising space outside of the venue, events are a lucrative customers. Identifying relevant upcoming & forecasted events can help OOH marketing companies to share unique strategy and opportunity to the events to drive up the buzz in the city before the event dates.
Dynamic Pricing
As out of home advertising is going through a digital rennaisance of its own, ther is huge leverage to enable dynamic pricing. While digitalization could shink the lock-in period from months to minutes, knowing forecasted event demand and expected footfall, can help better price future inventory and not having information descripency with the demand side (which might know about some major upcoming events in future).
WHY CHOOSE US
Foresee the Future Real-world made predictable for taking proactive action
Visualisation Engine
Discover Insights Seamlessly with List, Map, and Calendar Views.
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