Restaurant Demand from Events

USECASES>RESTAURANTS

CUSTOMERS

What do we solve

Problem

Most restaurants in the vicinity of event venues have seen unexpected increase in footfall on some days and later found out that there was an event happening. But what if there was not one big events, but a bunch of small events?

Solution

A reliable single event feed that constantly tracks, verifies and quantifies new event launches, rehosts, date & venue changes and forecast (for both attended and non-attended events like weather and health scares). Additionally, it should consolidate the aggregate impact, filter what's relevant and visualizes expected spikes to make it actionable for restaurants and QSR.

HOW ARE WE HELPFUL

Unlock Onground Event Intel

Gain real-time insights, track key metrics, and make data-driven event decisions

Advanced Search

Discover both major and minor events that could suddenly boost foot traffic, allowing you to prepare.

Smart Scores

Gauge economic impact to forecast staffing needs and manage inventory effectively.

Custom Trackers

Keep tab on event-prone areas or competitor locales, ensuring you don’t miss sudden spikes.

Trend Visualizer

Track patterns of increased footfall over time to fine-tune resource allocation.

AI Assist

Get automated alerts on new or changing events, so you’re never caught off guard.

SOLUTIONS

Preparing for demand anomalies is a powerful competitive advantage

GEO enables better predictability of demand by taking into consideration upcoming & forecasted events, along with the estimated impact.

Demand Forecasting

Food joints in periphery of event venues can better plan with forecasted demand. Use the data to optimize onground marketing, work force planning, inventory and offer to drive maximum traffic

Geo Marketing

Events play a big role in driving footfall to restaurants. When event audience are coming from outside the city, its an opportunity to strategcially target the marketing to reach relevant eyeballs. From hoardings to foot on the ground promotion, event data intel can help with better planning time and geo sensitive marketing strategy.

Event Prospecting

Food joints or fine-dining, if a restaurant is located near event venue, footfall is significantly impacted by expected events and associated footfall. Having access to upcoming & forecasted events can help restaurants to propsect event planners to become food partners, offer special offers or market directly to the incoming audience. They can go a step deeper with prospecting large groups coming for the events to lock-in reservations.

Workforce Management

Most restaurants do not get booking months in advance. Majority of business is walk-ins. With clear view on upcoming events in their area of influence (geo boundry), they can get signals for what could lead to higher walk-ins and vic-e-versa. Without this data intel, they can end up with either being over staffed or under. Both these scenarios can lead to loss of business and revenue, eating into their profit margins.

Inventory Planning

Unlike a hotel, where the inventory can be a lot more non-perishable, a food joint business is highly suseptable to change in demand that isnt taken into consideration. With signals around volatity in demand, that would not be considered medium or normal expected level, can help flag potential scenario of inventory glut or over supply. Using the demand intel in the internal models, restaurants can take preventive measures that can minimize loss linked to inventory.