The problem we were formed around.
01 · FRAGMENTED
The data is scattered
Participation lives on thousands of event sites, in dozens of formats, gone when the edition page is replaced.
1,000s OF SITES · NO SHARED SHAPE
02 · NOISY
Most of it is noise
Duplicates, fakes, spam organizers and inflated claims outnumber the real record.
■ 4 REAL◌ 10 NOISE
03 · UNJOINED
Nobody pieces the puzzle
A company’s footprint only means something joined across events, editions and years.
202320252026
04 · PERISHABLE
Intel is time-sensitive
By the time you learn a rival entered your market, the room has already met.
T−14 → T−0
◉ THE ROOM HAS ALREADY MET
THE DATA ENGINE · NINE STAGES, ONE PIPELINE
What raw participation goes through.
Every signal that enters the Graph survives this. Most don't.
THE ONTOLOGY · THE SHAPE OF THE GRAPH
Eight entities. Six edges.
Events, editions, organisers, venues, companies, people, categories, places — connected by who did what, where, and when.
Every edge is time-stamped and carries provenance — that is what makes history queryable rather than merely stored.
EVENTEDITIONCOMPANY+ PERSONORGANISERCATEGORYVENUEPLACEsucceeded-byparticipated-as-roleorganised-byclassified-asheld-atlocated-in
succeeded-by participated-as-role organised-by classified-as held-at located-in
EVERY EDGE TIME-STAMPED · EVERY EDGE WITH PROVENANCE
The turn in the story is 2025.
Pre-2014BiztradeshowsThe company begins as Biztradeshows, and event data starts accumulating — years before the name 10times exists.
201410times beginsParticipation records start accumulating as a by-product of running the platform.
2014–24The record deepens1M+ business events, 2.5M+ editions — while the intelligence remains unbuildable at this scale.
2025The threshold — WHR incorporatedAI capability crosses the line: entity resolution, dedup and classification at graph scale. Presence Graph v1.
2026The intelligence layerScores, trackers, API & MCP — the record becomes an instrument, unlocking event ROI.
Ending where it matters: unlocking event ROI.
Partner with Us →ENTERPRISES →
Know where to be. Defend your presence.
ORGANISERS →
Know who's coming, who's leaving, and who's taking them.
PLATFORMS & OPERATORS →
The feed: demand intelligence, API & MCP.
THE COMMITMENTS
Entity separation. Intelligence is not sold to whoever pays for marketing.Contact data lives only in Prospecting — never in intelligence. People appear only in already-public roles.Published methodology. Every score's method is on the page.Estimates labelled. Share of tracked, never absolute fact.