See every trade show your competitors exhibit at
Don't just go, know where your competitors are joining and tend to go
Problem
Solution
a. Add your list of competitors
b. Enable AI to identify and continously enrich your list of potential customers
c. Get updated when competitor action is identified
d. Leverage smart recommendation based on your brand mandate and our AI's ability to look at the whole picture and not just a single data point
USE CASES
How to track competitors at trade shows and conferences
Which trade shows do my competitors attend?
Add your competitors and WHR shows every event each is recorded at — exhibiting, sponsoring, speaking or attending — across past editions and upcoming ones. Participation records run from 2014, so this year sits beside the years before it.
Which conferences is my competitor sponsoring next quarter?
Upcoming editions carry the sponsors, exhibitors and speakers already published for them, so next quarter is a filter rather than a research project. Put the competitor on watch and each new sponsorship or booth arrives as a signal when it enters the record.
Is my competitor pulling back from events?
Compare its footprint edition by edition: shows dropped, booths turned into attendance, regions gone quiet. A company that stops appearing reads “no participation record” rather than “absent”, and silence across several editions is itself a signal.