Your exhibitor base, moving.
// OVERLAP OF MAPPED EXHIBITORS BETWEEN EDITIONS · NEVER ABSOLUTE CLAIMS
Where your lapsed exhibitors went.
Win this edition.
Know your rivals, fill your floor, and own the conversation around your dates.
Ranked by activity and audience pull
Who exhibits in your category — but not with you
// COMPANY-LEVEL ONLY · NO CONTACT DATA
What the market is saying, live
The voices that move your room
// PUBLIC ROLES ONLY · SPEAKERS & PUBLISHED VOICES · NO CONTACT DATA
Grow the next one.
Where your audience comes from, where your industry is heading, and the market gap your next edition should claim.
Origin, and where you could pull from
// DASHED = UNTAPPED CITIES YOUR CATEGORY ALREADY TRAVELS TO
Sectors entering and leaving
// TRAJECTORY = GROWING / STEADY / FADING / WATCH · COMPONENTS ALWAYS VISIBLE
Where your industry is flowing
// NET PARTICIPANT FLOW BETWEEN EVENTS & FORMATS · 24 MO · ILLUSTRATIVE
The event that doesn't exist yet
// DEMAND MAPPED FROM PARTICIPATION · SIZED AS SHARE OF TRACKED · ILLUSTRATIVE
What could hit your event days.
Clashes, risks and openings around your dates — watched continuously, flagged early.
Event-day risk analysis →Estimates, labelled. Always.
Every number is comparative, never absolute — your share of what we track, on the same basis as everyone else.
What we track, we record. What we forecast, we label. Trajectory is analysis, not arithmetic.
We show who's in the room and whether they match a profile. We never claim to know the cheque.
Find sponsors from who sponsored similar events
The likeliest sponsors for your next edition have already sponsored a show like it. Start from your category and region to see who sponsors and exhibits there, and who does it at competing events but not yours.
How to find sponsors for an event: where do I start?
With the companies that already sponsor events like yours. WHR lists who sponsored and exhibited at comparable shows in your category and region, including those who back competing events but not yours.
Which companies exhibited at rival shows but not ours?
Your competitive set is already mapped, so the gap list is a comparison: every exhibitor and sponsor at the rival shows, minus the ones on your floor. Each comes with its trajectory, so you can see who is growing their event presence before you call.
Benchmark your event against competing shows
Your competitive set, ranked by activity and audience pull across category and geography. See whose floor is growing, whose exhibitors are leaving, and where they go next.
What is event benchmarking, and what does WHR compare?
Event benchmarking puts your show beside the ones competing for the same exhibitors, sponsors and audience. WHR compares them edition by edition on who participates, how that is changing and where the audience travels from — from participation records, not the organisers’ own brochures.
My exhibitors are defecting to a competing show — how would I see it?
Your lapsed exhibitors are tracked to where they went next, so a move to a rival shows up as a pattern across editions rather than a rumour. It is on your board from the first screen, with nothing to set up.
What’s your use case?
See your event from your customers lense.
Nothing to set up. Your first screen is your event, your last edition, your competing events — already mapped.
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