WHR and PredictHQ, axis by axis
What this page says about PredictHQ comes from PredictHQ’s own public pages, read September 2026: predicthq.com · Events · Data quality · Pricing · Docs. Products change; if a line here is out of date, their page is the authority, and we would like to know.
Choose WHR when
- It matters who is in the events — which companies, which industries, what kind of audience — not only that an event of a given size is happening.
- You want to know where an event’s audience travels from, built from participation records rather than surveys.
- You want to drill from a city’s demand on a given day into each contributing business event and the companies participating in it.
- You want the entities as well as the impact: which organizations and people recur, and how their presence changes over time.
- The same organisation also sells to events or to companies, and one graph should serve both teams.
- You want published pricing and a free starting point.
Choose PredictHQ when
- You are building or improving a demand-forecasting model and want prebuilt, model-ready features rather than records to interpret.
- You want event-aware forecasts delivered as a finished product, rather than signals you build your own forecast on.
- You want predicted spend by category, and impact ranks that are comparable across very different event types.
- You want predicted TV viewership for broadcasts, which WHR does not offer.
- You need delivery into your data stack — Snowflake, AWS Data Exchange, or an API with SDKs.
- You operate across many locations and need one consistent event feed for all of them.
Questions people ask about WHR and PredictHQ
What are the PredictHQ alternatives, and is WHR one?
An event is a signal that is time-bound and short-lived; the graph is what turns it into intelligence. They solve different layers. PredictHQ is built to feed models and operational systems with ranked, enriched real-world context and event-aware forecasts. WHR is built on an event and entity graph, so it answers what is happening, who is involved, where they come from and how those things connect — then derives demand from that. A forecasting team may want PredictHQ’s features; a team that needs to know which organizations are behind the activity may want WHR’s graph. They are not the same job.
What does “who is in the events” add to demand forecasting?
Two events of the same size do not create the same demand. An audience of inbound business travellers fills hotel rooms and restaurants differently from a local consumer crowd. The entity layer is what makes that visible: WHR connects an event to the organizations and people participating in it, and models footfall, audience mix and inbound share per event as Demand Impact — rather than treating every event as an anonymous volume number. Those are estimates, and are labelled as estimates.
Does WHR cover unattended events such as public holidays and weather?
Yes. WHR GEO combines event-driven activity with the other real-world signals that move a place, including public holidays, weather and warnings — so on the kinds of event covered, the two are comparable. The distinction worth keeping is that events are one class of signal rather than the whole world model, and the event graph is what connects that activity to organizations, people and locations. PredictHQ’s edge is elsewhere: prebuilt machine-learning features, predicted spend by category, and predicted TV viewership for broadcasts, none of which WHR offers.
What is PredictHQ pricing, and how does it compare?
PredictHQ does not publish prices; its pricing page offers a free trial and a demo. WHR publishes its pricing — one token balance across search and history, with licensed Intelligence by request — and demand feeds are also available by API.
How does the PredictHQ API compare, and can WHR data feed a forecasting model?
PredictHQ offers an API with SDKs, plus delivery into Snowflake and AWS Data Exchange; WHR’s API and MCP server query the graph itself — events with their participants by role and edition, and demand feeds for a place. Demand feeds are available by API, and the Demand Score and Demand Impact are documented on the methodology page with what each number means and where it stops. WHR does not offer a library of prebuilt machine-learning features; PredictHQ does.
Where does the information about PredictHQ on this page come from?
From PredictHQ’s own public site and documentation, read in September 2026 and linked under the comparison table. Products change, so their pages are the authority on what PredictHQ does today.