WHR
DemoLogin
FOR OPERATORS · HOTELS, VENUES, CITIES

Demand Impact, Tracked

Events move people, and people move demand — rooms, flights, restaurants, streets. WHR reads the same Presence Graph from the place’s point of view: what’s coming to your city, how many, from where, and which days will peak.

THE DS INSTRUMENT · READ ANY PLACE

The months ahead, day by day.

Enter a zip or city. The Demand Score (DS) reads event pressure as far ahead as the data allows — dated events and forecasted editions, with estimated demand across both — as a demand graph, a city heat map, or a calendar. Drill into any day for each contributing event's Demand Impact (DI).

Explore the Demand Impact data →
GEO.WHR.AI · CITY SNAPSHOTS
place ›
DEMAND SCORE · AUSTIN, TX · NEXT 90 DAYS · ESTIMATEDPEAKS: +25D · +26D · +76D
TODAY+30+60+90 DAYS
DAY +34 · NEAREST PEAK +26 · CONTRIBUTING EVENTS · DEMAND IMPACT (DI)
Auto Show · AUSTINDI 89
Tech Expo · AUSTINDI 86
Industry Summit · AUSTINDI 84
DI — DEMAND IMPACT · PER EVENT

What one event does to a place

Footfall, audience mix, inbound share — one event's pull on its location, modeled across its days.

ONE EVENT · DEMAND PRESSURE ACROSS ITS DAYS
−3 DAYSEVENT DAYS+3 DAYS
DS — DEMAND SCORE · PLACE × DATE

What every event does, together

Every active event on a place-date, compounded — the number behind the demand timeline.

ONE PLACE-DATE · ALL ACTIVE EVENTS, COMPOUNDED
STACKED = CONCURRENT EVENTSSHARED AUDIENCES NOT DOUBLE-COUNTED
Explore any city, free.
Free: the next 30 days of demand for any city or zip. Demand feeds also available via API.
geo.whr.ai/collections →
WHAT DS IS MADE OF

Operators buy the breakdown.

TOTAL FOOTFALLESTIMATED

Every active event's expected attendance on the place-date, compounded.

QS — AUDIENCE QUALITY SCOREOBSERVED
87

The spend-power read: who this crowd is, not just how many.

INBOUND VS LOCALESTIMATED
■ NATIONAL 58%■ INTERNATIONAL 24%■ LOCAL 18%

Inbound split national / international — the rooms-and-flights number.

CATCHMENT · NO OTHER DEMAND TOOL SHOWS THIS

Where the incoming audience travels from.

Origin distribution per place-date, from participation records — not surveys. Estimated, and labelled as such.

ORIGIN MAP · AUSTIN, TX · PEAK WEEK◉ DESTINATION
ORIGIN CITIESYOUR PLACE· ESTIMATED
THE YEAR VIEW · 365 DAYS OF DS

Peaks and dead weeks, at a glance.

DEMAND SCORE (DS) · AUSTIN, TX · ONE YEAR15 PEAK DAYS
QUIETBUSYPEAKJAN → DEC · BEYOND TODAY = FORECAST, LABELLED
FREE · GEO.WHR.AI/COLLECTIONS

The next 30 days of demand, any city. Free.

DEMAND FEEDS QUERIED IN PRODUCTION BY
AmadeusFornovaInformaGuidebookLuxembourg
⌁ MOSTLY, OPERATORS WANT THE FEED
DS & DI as an API — billed in tokens.
API & MCP →
HOTEL & TRAVEL REVENUE
Price the peak before it books out.
OOH & RETAIL MEDIA
Sell the week the audience arrives.
TRANSPORT & MOBILITY
Position fleets for inbound pressure.
DESTINATIONS & TRADE BODIES
Show what events do to the city.
MULTI-SITE CHAINS
One feed across every location.
CITY DEMAND · QUESTIONS

Event demand for your city, day by day

01

Which events will drive demand in my city next month?

Enter a city or zip and the Demand Score reads every dated event and forecasted edition ahead, day by day, as a demand graph, a city heat map or a calendar. Drill into any day for each contributing event's Demand Impact. The next 30 days for any city are free at geo.whr.ai/collections.

02

When are the peak demand days in a city next year?

The year view lays out 365 days of Demand Score, so peaks and dead weeks show at a glance. It reads as far ahead as the data allows — dated events and forecasted editions — with demand estimated across both.

03

Where do the attendees of a big convention travel from?

WHR shows where the incoming audience travels from: an origin distribution per place and date, built from participation records rather than surveys. It is an estimate, and labelled as one.

04

How many people are coming to my city for events?

Each event carries a Demand Impact estimate — footfall, audience mix and inbound share — and the Demand Score adds them up day by day. Every figure is an estimate and is labelled so.

What’s your use case?

All use cases →
START TODAY

See your market first. Defensibly.

Your own footprint is free, forever. Search & Prospecting and Monitor are live today; Intelligence is by request.

Request access

// intelligence and tracking · nothing else