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THE PRODUCT · LIVE TODAY

Six instruments, one Graph

Competitor footprints, turf alerts, trajectory, explorers, trip stacking and plain-language answers — every one computed from recorded physical presence going back to 2014.

LIVE TODAY — NOT A PROMISE

Track your market in the physical world.

Give us a domain. AI maps your market, finds its events, and keeps watching — so your presence is defensible, and your turf is defended.

01 · PRESENCE TRACKER · LIVE

Every footprint in your market

Competitors, customers, your ICP — where they exhibit, sponsor, speak. Plus lookalikes you didn't know competed with you.

TRACKED FOOTPRINTS · 12 MO
YOU18
RIVAL A31
RIVAL B27
LOOKALIKE12
02 · TURF ALERTS · LIVE

Defend your turf

First-time participants at your events that match your competitor profile — the earliest signal someone is coming for your market.

3 NEW ENTRANTS DETECTED
Shenzhen Motion Co.AUTOMATICA · first appearanceNEW
Helix RoboticsHANNOVER MESSE · your top eventCORE
Nordwerk GmbHSPS Nuremberg · your regionREGION
03 · TRAJECTORY · LIVE

Know before you Go

Demand signal per event since 2014, normalized, plus who says they'll come back. Direction, read honestly — labelled as analysis, not gospel.

HANNOVER MESSE▲ GROWING
2016repeat 84%2026
REGIONAL EXPO · OH▼ FADING
20163yr decline2026
04 · EXPLORERS · LIVE

Any Company. Any Industry

Full event footprint of any company. Full participation picture of any event. Where any category gathers, and how that's shifting.

CATEGORY GATHERING MAP · 48 REGIONS
DENSEEMERGINGSPARSE
05 · TRIP STACK · LIVE

Maximize every trip

Flying in for one event? See what's adjacent, parallel, or days away nearby — the extension a good consultant would find, computed for every trip.

AUTOMATICA · MunichJun 12–15 · your anchor eventANCHOR
Automotive Forum · StuttgartJun 16 · 2h by rail+1 DAY
Robotics Meetup · MunichJun 14 · parallel, 1.2kmPARALLEL
Smart Factory EU · ViennaJun 18 · 1h flight+3 DAYS
06 · ASK · LIVE

Just ask

No dashboard spelunking. Ask in plain language — and get the answer with the evidence behind it.

›
ANSWER · 3 SOURCES
AUTOMATICA · MunichALL 3
iREX · Tokyo2 OF 3
SPS · Nuremberg1 OF 3
⌁Built for your AI, not just your analysts.
PRESENCE GRAPH API & MCP
THE VOCABULARY OF PHYSICAL PRESENCE

Is your physical presence defensible?

Digital has Domain Rating and Share of Voice. The physical world has had nothing — until now.

SHARE OF PRESENCE (SoP) · THE HERO METRIC

What percent of your market's audience can you actually reach?

Not a count of events — a measure of audience reach. Every event you're present at, summed against your category's tracked total, with overlap logic. Bigger rooms count for more, automatically. Always stated as share of tracked — never as absolute fact.

11.4%
YOUR SoP · INDUSTRIAL AUTOMATION
17.9%
COMPETITOR AVG
YOU11.4%
RIVAL A24.1%
RIVAL B19.6%
RIVAL C16.2%
RIVAL D11.7%
// SHARE OF TRACKED AUDIENCE REACH · ILLUSTRATIVE FIGURES
PRESENCE SCORE (PS) · COMPANY

One number for how well you show up.

58PS / 100
Roles, every edition (exhibit · sponsor · speak · verified attend)52
Event tier61
Recency70
// ROLES × EVENT TIER × RECENCY, AS A PERCENTILE WITHIN THE CATEGORY · ILLUSTRATIVE
EVERY EVENT, SCORED · AUDIENCE QUALITY SCORE (QS) · FOOTFALL SCORE (FS) · RATING · MAGNET · TRAJECTORY (GROWING / STEADY / FADING / WATCH)AS THEY ARE — NOT AS ORGANIZERS SELL THEM
EVENTQSFSRATINGMAGNETTRAJECTORY
AUTOMATICA
Munich · Jun
9288★★★★½HIGH▲ GROWING
HANNOVER MESSE
Hannover · Apr
8496★★★★☆HIGH▲ GROWING
iREX
Tokyo · Dec
8981★★★★☆MED→ STEADY
REGIONAL EXPO
Ohio · Sep
4134★★☆☆☆LOW▼ FADING
PRESENCE MAP · INDUSTRIAL AUTOMATION · 1,240 TRACKED EVENTSYOU PRESENTCOMPETITOR ONLYOPEN GAP
12-MONTH REPLAY · HOVER ANY EVENT · BUBBLE SIZE = ESTIMATED AUDIENCE · ILLUSTRATIVE
FREE TOOLS — NO LOGIN REQUIRED

Useful before you pay us anything.

78SOON

Event Value Unlocker

78 ways an event creates value — get your scorecard and see what you’re leaving on the floor.

ROISOON

Event ROI Calculator

What an event actually returned — counted your way, across every value pathway.

$SOON

Event Budget Calculator

Real cost modelling from thousands of events — booth to travel to manpower.

92SOON

Presence Planner

92 ways to show up at an event — by budget, location, and wow factor.

40SOON

Metrics Builder

40 metrics across five stages, from registration to retention. Build your measurement plan first.

⌕COMING SOON

Vendor Finder

The booth builders, AV crews and agencies behind the best-run stands — indexed.

⧗ THE FUTURE — NOT SHIPPED YET

Coming next from the Graph — in build, not shipped.

Everything above is live today. These four are next — shown as concepts, labelled as concepts.

COMING NEXT
FUTURE · ROOM QUALITY

What share of the room is your buyer?

Buyer-profile breakdown of any room.

SHARE OF ROOM = YOUR BUYER · CONCEPT
COMING NEXT
FUTURE · PRESENCE OPTIMIZATION ENGINE (POE)

A calendar built to your objective

Your calendar, recomputed to your goal.

OBJECTIVE FIT · RECOMPUTING · CONCEPT
COMING LATER
FUTURE · CALENDAR SIMULATOR + FORECAST

Simulate next year — including 2028

Next year’s calendar, forecast to a budget.

FORECAST CALENDAR · NEXT 12 MO · CONCEPT
COMING LATER
FUTURE · EVENT VALUE & ROI CALCULATOR

Count what events actually deliver

78 value pathways, counted your way.

VALUE PATHWAYS · ACCUMULATING · CONCEPT

// Anything on this list is aspiration until it ships. We won't blur that line.

What’s your use case?

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START TODAY

See your market first. Defensibly.

Your own footprint is free, forever. Search & Prospecting and Monitor are live today; Intelligence is by request.

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// intelligence and tracking · nothing else