No one maps the physical world completely — including us. Every number is comparative, never absolute: your share of what we track, against competitors on the same basis.
What we track, we record. What we forecast, we label. Trajectory is analysis, not arithmetic — an art practiced honestly, with the method on the page.
We can tell you who's in the room and whether they match your buyer profile. We will never claim to know the size of their cheque. Presence is a filter — sold as exactly that.
Of all the tracked audience reach in your category’s events over the last 12 months, the share your company’s presence covered. Arithmetic, transparent, computed from what you and everyone else actually did. Always framed as share of tracked audience.
How substantial a company’s overall presence is in a category — every role (exhibiting, sponsoring, speaking, verified attendance) across every event, weighted by event tier and recency, expressed as a percentile within the category. Never compared across categories.
Who is actually in the room — the mix of decision-makers, buyers, and professionals versus general footfall. The same score answers two buyers: participants ask “are my buyers here?”, operators ask “does this audience spend?”
Expected size, shown as labelled buckets built on estimated attendance — an estimate, and always labelled as one.
The existing 5-star rating from real attendee reviews. Unchanged, human, self-reported.
How far the event pulls its audience — local draw versus national and international inbound.
A labelled read combining demand trend, exhibitor continuity between editions, and return intent. Deliberately a label with visible components, never a single blended number.
How strongly an event’s participants overlap with the companies you track — your competitors, customers, or ICP. Always shown separately from the general scores.
The demand pressure one event creates at its location — footfall, audience mix, and inbound share, modeled across the event’s days.
The composite pressure on a location on a given day from all active events — concurrent events compound; shared audiences aren’t double-counted. The number behind the demand timeline.
This section will carry the measured share of tracked activity per category, with the method and date of measurement. Nothing is published until it is measured.
Your own footprint is free, forever. Early access members get the scores, the trackers, and the Presence Graph before general release.
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