What WHR is
What is WHR.AI?
WHR.AI is the reference index of who shows up where in the physical economy — two products on one graph, the Presence Graph. WHR GTM is for the companies and people you sell to or compete with: who exhibits, sponsors, speaks and attends. WHR GEO is for the places where demand lands: what is coming to a city or zip, how large, from where, and which days peak. The graph covers attended business events such as trade shows and conferences, non-business events such as concerts, festivals, sports and elections, and unattended events — public holidays, weather and warnings — and WHR GEO models demand from all three.
How is this different from buying a list?
A list is a snapshot: true on the day it was pulled, then it drifts. In WHR, search finds them, export keeps today, and a watch reads every day after — every new participation, market entry or change surfaces as it lands. And every record sits in the Presence Graph, so you see where a company has shown up over time, not just a row.
How does WHR compare to other event and demand intelligence tools?
Each is built for a different job, so rather than rank them we publish a sourced, side-by-side comparison for each: Vendelux, PredictHQ, Knowland and Sourcescrub. WHR is two products on one graph — WHR GTM records who takes part in events, across years, and WHR GEO reads what that activity means for demand in a place. Every claim about another tool is read off its own public pages, and each comparison says plainly when to choose it instead.
Do you do services, or is it software only?
Intelligence only. WHR does not sell marketing or event services. Execution sits elsewhere in the same group, as separate products: 10Times runs a free company dashboard at app.10times.com/participate and a meetings service at app.10times.com/mxr.
Coverage and data
Do you track every event and exhibitor?
No — no one does, including organizers. We track the largest structured record of physical commercial presence that exists, and every number is framed as share of tracked activity. We publish coverage notes per category as they’re measured.
Do you cover private events?
Not personal or internal ones. A private event means a personal occasion — a wedding, say — or an internal corporate event for a company’s own employees, and neither is an event type we cover. A publicly identifiable company event is different: a public company’s quarterly event, for instance, can be covered when the company identifies it on its own site. And where we hold no participation record for a company at an event, WHR says exactly that — never that the company was not there.
Which markets and countries do you cover?
Events in over a hundred countries. Most event data is deep in the US and Europe and thin everywhere else; we map participation where it happens, including hard-to-map markets like India and South-East Asia.
How far back does your data go?
WHR is built on 15+ years in the domain — first as Biztradeshows, then as 10Times — and event listings reach back further than the participation data. Participation records — who exhibited, sponsored, spoke or attended — begin in 2014, and participant-level records are densest in the last three years. The past is records — one token per record, any window.
Where does the data come from?
Public and partner sources around events: organizer listings, event agendas and directories, public announcements, and signals participants publish themselves — accumulated and cross-checked over 15+ years.
How fresh is the data?
Continuously updated — new editions, new participations, and corrections flow in daily; a watched entity is monitored for as long as its watch runs, month by month.
A company attended an event but doesn’t show in your data. Is your data wrong?
Absence in WHR means “no participation record,” never “was not present.” We show the difference explicitly.
Will it find companies I already sell to?
Bring your list and see. Import your accounts or connect your CRM, and WHR shows which of them it holds participation records for. A company with no record is shown as having no participation record, never as absent from the market.
Can my company correct its own data?
Yes — companies can claim their profile, confirm their event calendar, and correct their own family/division mapping. No company can edit a competitor’s.
Scores, forecasts and outcomes
Are your attendance numbers real counts?
They’re estimates, labelled as estimates, built from historical signals — never presented as turnstile counts. Scores that depend on them say so.
How accurate are the scores?
Scores are relative (within category), carry confidence indicators, and are validated against independent references before publication. Where data is thin, we show a dash and the reason — not a guess.
Do you forecast, or only report what happened?
Both. WHR reads ahead as far as the data allows — dated events plus forecasted editions not yet announced — and estimates demand across both, always labelled as an estimate, never presented as dated fact. The free city tool shows the next 30 days of demand for any city or zip; paid plans read further ahead.
Can it tell me whether a trade show was worth it?
Not on its own, and we don’t claim to. WHR measures presence and the room: who was there, in what role, and your Share of Presence against your category. Whether the show paid off is an outcome — pipeline and revenue — and that lives in your own systems, not in ours.
Can organizers pay to improve their event’s scores?
No. The intelligence side is deliberately separated from any marketing business. Scores are computed from records, and the methodology is public. That separation is why WHR exists.
Watches, tokens and plans
What does tracking mean?
Search is scaled by tier. Opening a record uses a token. Watching an entity puts it under monitoring at a flat monthly rate — every new participation, market entry, or change surfaces to you. Saved trackers watch whole markets.
What is the difference between a tracker and a watch?
A tracker is a saved search: it covers a whole market, a competitor set or a topic, and surfaces the events that match. A watch is the paid monitoring service on one entity — a person, company, venue or city at a flat monthly rate, or an event edition, by the signal — and it delivers every new signal on that entity as it lands. A bookmark is a free pointer to find something again, with no monitoring attached.
What’s a “nil result” worth?
A lot — “no mapped presence” is a delivered finding about strategy. The moment they first appear anywhere, you’re alerted.
What happens when a watch reaches its token cap?
On an event-edition watch, you set the cap: your own token budget. When it is reached, delivery pauses and the watch shows how many signals are waiting. On the free tier of the API, the cap is 100 entities a month, and it is a hard one — a request past it gets an explicit error.
Can I change what I’m watching mid-term?
You can expand at any time. Entity watches are billed month by month, so what you watch can change from one month to the next — and swapping one entity for another is simply buying: records you have already viewed cost nothing to see again, and a new entity’s records cost tokens at the normal rate.
Your data, contacts and the API
Does WHR provide contact data?
Our prospecting product does, in the way ZoomInfo, Apollo and Clay do — business contact data for outbound. That’s a distinct product with its own terms.The intelligence product doesn’t touch it. Presence tracking, scores and market intelligence work entirely at company and event level. People appear only in already-public professional roles — a speaker listed on a published agenda — and no contact details are attached to any of it. If you buy tracking or intelligence, you are not buying a contact database, and nothing in those products depends on one.
Do you share my data?
No. Data you bring to WHR — your account lists, your CRM records — powers only your own intelligence. It is never shared, never packaged and never sold.
Is there an API?
Yes — the Presence Graph is available as an API for your own tools and AI agents, with MCP by request. The data door at Data & API covers it.
Can my AI agents use WHR without a plan?
Yes. Agents call the Presence Graph directly over the API, billed in tokens — no plan needed. A free tier covers the next 30 days with full fields and no card; paid use reads any window. MCP capabilities are being built out — tell us what you need and we’ll talk it through.
What’s your use case?
See your market first. Defensibly.
Your own footprint is free, forever. Search & Prospecting and Monitor are live today; Intelligence is by request.
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