DMO & DMC Intelligence

USECASES>DMO-DMC

CUSTOMERS

What do we solve

Problem

Destination Marketing Organisation (DMO) and Destination Management Company are aligned to drive more visitors to a destination. To be able to offer smooth service to their client they need to able to track what's forecasted for their destination and past trends. This can be a very tedious task and often filled with leaks and gaps in the data, but not having this data is like shooting in the dark

Solution

A reliable single event feed that constantly tracks, verifies and quantifies new event launches, rehosts, date & venue changes and forecast (for both attended and non-attended events like weather and health scares) in a specific destination or competing destinations. Additionally, it should consolidate the aggregate impact, filter what's relevant and visualizes expected spikes to make it actionable for DMOs and DMCs

HOW ARE WE HELPFUL

Unlock Onground Event Intel

Gain real-time insights, track key metrics, and make data-driven event decisions

Advanced Search

Aggregate data on events that will draw visitors to your destination, streamlining your marketing efforts.

Smart Scores

Quickly interpret economic and inbound impacts to shape promotional campaigns.

Custom Trackers

Monitor your city’s event pipeline, adjusting itineraries and promotions as needed.

Trend Visualizer

Reveal seasonal or regional travel patterns, refining your destination’s offerings.

AI Assist

Get automated notifications for important events and changes, ensuring proactive engagement with prospective visitors

SOLUTIONS

Preparing for demand anomalies is a powerful competitive advantage

GEO enables better predictability of demand by taking into consideration upcoming & forecasted events, along with the estimated impact.

Demand Forecasting

Destination management companies & organisation work with a mandate to promote and increase inbound traffic to a city. With access to event linked demand forecasting, they can collaborate with local hospitality partners on pricing and availability. Additionally, they can source new inventory in advance, depending on the expected events and linked inbound scores.

Risk Identification

If there is a sudden rise in demand in nearly or competing destination, its a risk to the business of DMOs and DMCs. Additionally, if there are warnings issues by countries or organisation for travel, health restriction, staying updated is crucial for the destination linked companies and the visitors. Geo help monitor all such onground risk indicators for a destination.

Event Prospecting

Event participation is on the rise. With people wanting more experiences and human connections, its becoming a leading factor in driving business for a destination. For destination management companies, having access to upcoming & forecasted events data can help them with early partnerships. Additionally, this data across other competing geographies can help them win more business for their destination for events that have not finalized their destination.