Traditional sources are outdated or incomplete, making it tough to track all relevant happenings that affect on-ground operations.

Local events cause unplanned surges or dips, derailing forecasts and forcing businesses into reactive mode.

Finding out about critical events too late leads to rushed decisions, missed sales, and operational strain across teams and departments.

Without location-based insights, marketing and operations can’t optimize resource allocation or on-site activations, losing revenue potential.