In a perfect scenario a venue would be booked 365 days of the year, but identifying and converting events is tedious work. It starts with prospecting and having an engine that makes it easy to identify, track and reach out to the potential event planners. Waiting till event dates are announced is often too late, as venues get dedicated before date announcement. In such a scenario, a venue needs access to forecasted events basis historicals and patterns both in their own geography and that in competing geo-locations.